This was meant to challenge the typical image of the "noir" vibe. (cynical crime style film). When I had this epiphany, my second emotion was mostly anticipation for a film that did not exist. In my opinion, on first glance, the "poster" is a bit deceptive. See the full photo series on wmag.com (discover here)
I digress. I believe that this photo fashion trilogy would do well in film or a video game. When I saw the word, "noir" I assumed there would be some live crime solving action, so a film would be fitting. Noir Town also reminds me of video game "L.A. Noire" that was released in 2011. This poster challenges the typical image by have a person of color to be the star and not just "the help" or extra.
Being that Peele is still in the hot seat from taking home an Oscar this past Sunday, I believe he should just take this "Noir Town" idea a run with it.